INDIA’S ONLY GLOBAL EDUCATION MARKETPLACE
Company Vision: betterU creates the opportunities for individuals to learn and grow.
Business Overview: betterU is an asset-light education marketplace that aggregates courses from the best global online educators (K-12, Skills Dev., Higher-Ed, Self-Interest, IT, Business, Finance and more) and enables access for hundreds of millions of people across India. There are many significant barriers to doing business in India and it took betterU 5 years to put in place all the pillars required to support the world’s online educators. These barriers are making it difficult for other online educators to do business in India.
Business Model: betterU provides mass marketing across India (newsprint, radio, TV, digital, and magazine), collects all registrations and payments, then through back-end coding, connects the learner to the content partner’s course. betterU holds back 20% to 50% of revenues collected as their fee.
Value Proposition: Five years (2013-present) invested in the building of betterU’s India infrastructure, set up global operations, assembled core leadership team, secured the world’s largest online education mass marketing deal for India, enlisted leading content partners, and built credibility, trust and awareness across India. They are the largest global education marketplace that has been built.
Market: Access to ‘high-barrier to entry’ Indian market through local Indian operations and payment gateways.
First Mover: Potential to become leading “global education marketplace” in India.
Developed Product: Soft launched, generated revenue, ready for growth.
Unmatched Variety: 12,000+ courses available across all age groups, career paths and industries.
Wide Audience: K-12, exam preparation, skills development, higher-ed, IT, business, finance and more.
Strategic Relationship: C$40M ‘in-kind’ media investments from India’s largest media conglomerates, Times of India and Hindustan Times.
Product Expansion Opportunities: B2B, B2C learning and employment solutions.
Corporate Presentation: Click here to download Corporate Presentation PPT.