Facebook has been the biggest social networks of the world and over millions of people go online everyday to share details of their everyday life with friends, family and sometimes even the world! Last year, researchers from University of Cambridge and Stanford University in their study on Facebook concluded that the platform is designed in such a way that it could actually predict our personality more accurate and easily than most of our close family, friends, and even a therapist!

What is the Secret behind Facebook’s Intelligence?

The obvious answer to that is — Data! Facebook analytics chief Ken Rudin had openly admitted that Facebook would be nothing without the big data technologies. The Facebook analytics team has developed ways to safely predict the intelligence of its users, political views and emotional stability.

Read the full article on Medium here.