MUMBAI, July 6, 2016
Aims to Bridge the Prevailing Gap Between the Education and Employment Industry. School of Skill, the online skill-based education marketplace, today announced the realignment of the vision and identity of its existing brand to ‘betterU’. betterU, an extension of the earlier brand, is aimed at creating an ecosystem and bridging the prevailing gap in the education and job industry by providing all the tools necessary to prepare and enhance the lives of its prospective learners. In keeping with the rebrand exercise, the company today unveiled its new website, http://www.betteru.in.
Taking a leaf from the traditional course providers, betterU is planning to take a step forward by becoming the hub of top education and employment service industry. The company’s earlier focus, which was majorly on skill development, has now diversified to provide an integrated learning and employment solution on a single holistic platform providing all levels of education, school programs, skill development, higher education, self-interest and employment services. The brand essentially plans to mould individuals to become active participants in the country’s economic growth by helping them recognize their skills and supporting their learning and growth. An in-depth research conducted by the brand revealed the value and the necessity of creating this platform now instead of its initial plan to solely skill up the masses.
Bradley Loiselle, CEO, betterU, said, “We established our company with a strong belief that skill development can transform the lives of millions across India. That said, we realised that the cornerstone of a better life needs to be supplemented with other pillars that provide a comprehensive solution. A connection into local industry, employment services and other support systems such as tutoring, career counselling, assessment programs and more will add additional value to betterU’s educational partners’ offerings and overall increase the value for each learner. The birth of betterU is a very important step for us and we are eagerly waiting for learners to connect on our revamped platform to access the services in an environment that we have designed especially for them.”
To align with its vision, betterU’s target group has now expanded to support children, parents, students, professionals and senior citizens. The company’s offerings can be categorized into four broad functions: to compliment school programs with flexible supporting KG-12 programs preparing children for next stage of education, to foster an exceptional educational environment by providing befitting skills that lead to a better career, to bridge the gap between one’s existing education and prospective job requirement by training them and lastly, to connect the end user to various job opportunities.
“With the volatile nature of the market, the requirements of the organizations are constantly evolving. We are listening closely to the market and pivoting our business to ensure that we address the true needs of the country, while of course staying true to our vision. The industry defines the roles that need to be filled and education providers will need to be able to map their products and services to meet those requirements. We at betterU are aiming to build a nexus between these two parallel streams,” Loiselle added.
The company will align with top educators and service providers to help learners increase their chances for a better life by leveraging technology to ensure deeper outreach and scale of both education and skill development programmes. betterU is moving towards a future for e-learning that directs one to better their opportunities not only in India, but in the global markets as well.
Founded by Bradley Loiselle earlier this year, School of Skill, the online marketplace is a comprehensive and robust marketplace with an interactive design and a high level user interface providing all the tools and resources needed to support online programs. After realigning the vision and rebranding itself to betterU, the company has now diversified to provide an integrated learning and employment solution on a single holistic platform. betterU aims to create an ecosystem and bridge the prevailing gap in the education and job industry by providing all the tools necessary to prepare and enhance the lives of its prospective learners.
For further information, please visit: http://www.betteru.in/about/